SmithySoft®

A world of global instability is the world you and I live in today. Pandemic? War? Inflation? Earthquake? Tsunami? Geopolitical changes? Nuclear war? Can anyone say with certainty what will happen tomorrow? In such a time of turbulence, traditional patterns of doing business break down; flexibility, originality, spontaneity, and creativity

Companies often shy away from this method because they fear it or think it means “starting from scratch.” Zero Based Budgeting (ZBB) is a structured process that can create a culture of cost management. Faced with high inflation and an uncertain outlook, financial managers are increasingly forced to use tools

This truth is often forgotten or not believed in. So here's a reminder: Emotions are critical to marketing – maybe even more than you thought. According to an analysis by the British Institute of Advertising Practitioners, the Independent Project Analysis (IPA dataBANK), which contains 1,400 examples of successful