SmithySoft®

Floating quarantine has become a part of our reality; you never know if the hard lockdown won't kick tomorrow, even if every establishment is working today. And even these constant shifts have become routine to some extent. But life goes on, and during this year, many mastered working,

Nowadays, people no longer buy goods and services. They buy relationships, stories, and magic. With the growing demand for attention and the vast array of product options on the market, consumers are starting to lose sight of whom they can trust. Influencer marketing helps as never before. A decade ago,

UX (User Experience) is a set of certain stages and the proper approach to creating a startup. This is the path, which should lead the client to the main thing – to their goal. Every design decision should be based on the needs of the client. The user must reach their

Product metrics are qualitative and quantitative indicators based on which a conclusion can be drawn about the success of a product. A well-chosen set of metrics, accurate analytics, and timely optimization measures help keep your business afloat. However, different businesses have different metrics. Moreover, even within the same niche or