Startup

Unicorn Company is a private startup valued at over $1 billion. In other words, the company has reached a valuation of $1 billion without being publicly listed on any stock market. Unicorns derive their value from investor assessments participating in the financial rounds of these companies. Since all unicorns are

Mobile phones have become an essential part of our lives: communication, education, research, entertainment, navigation, shopping, social media, and more. The use of mobile phones continues to grow and will continue to do so because it is convenient, cost-effective, and beneficial. Some compelling figures:  * As of 2023, there are approximately

Market validation is the process of determining how successful your product will be in the market. Why is this necessary? To save your time and money from spending them in vain. So, market validation is done at the initial stage of your startup—right after you’ve come up with

Harvard Business School professor Gerald Zaltman claims that 95% of our purchasing decisions occur in the subconscious. But how can a marketer tap into the subconscious? By engaging with human psychology. No modern business can thrive without the skills of sales psychology. The market is saturated with a vast array

A virtual data room (VDR) is also called a corporate repository and is an online repository for definitive business documents. When will you encounter the concept of VDR? At the stage when it's time for your startup to raise funds. You've prepared and presented your Pitch

The reality is that nine out of ten startups fail due to various objective and subjective reasons. Understanding the most common causes of failure can help business owners manage their expectations, considering some risks (though it's impossible to account for all of them). So, let's look