Startup

This truth is often forgotten or not believed in. So here's a reminder: Emotions are critical to marketing – maybe even more than you thought. According to an analysis by the British Institute of Advertising Practitioners, the Independent Project Analysis (IPA dataBANK), which contains 1,400 examples of successful

The year 2022 brought many changes in all areas of human life and activity throughout the world. The redistribution of capital, money flows, influence, and geopolitics; in addition to that economic problems, wars, cataclysms, crises, etc., caused the decline of some seemingly reliable areas of business activity, and vice versa

Dogfooding is a slang term in the world of IT. It is a favored practice of companies to use their products and services. It allows testing the finished product that, according to the QA team, meets the client's requirements in a real environment. The history of this term

The development process, especially with agile methodologies, is quite difficult to measure and objectively evaluate. Yes, we adapt quickly to market and customer requirements, but sooner or later, most software companies face performance issues. For those who are just beginning their journey into the world of DevOps metrics, DORA (DevOps

The gold standard of startup building has not yet been found and the formulas for how to build a 100% successful startup have not yet been developed so enthusiastic startups often have to focus on very generalized and very vague recommendations: • Create value • Solve the problem/pain • Be resourceful and

All too often, companies skimp on certain aspects of their technology to save some money for what they perceive to be more critical needs. You may even know someone who has done just that. They seize the opportunity to outfit their office with a huge monitor and better-spec PCs (even