Startup

A world of global instability is the world you and I live in today. Pandemic? War? Inflation? Earthquake? Tsunami? Geopolitical changes? Nuclear war? Can anyone say with certainty what will happen tomorrow? In such a time of turbulence, traditional patterns of doing business break down; flexibility, originality, spontaneity, and creativity

Companies often shy away from this method because they fear it or think it means “starting from scratch.” Zero Based Budgeting (ZBB) is a structured process that can create a culture of cost management. Faced with high inflation and an uncertain outlook, financial managers are increasingly forced to use tools

This truth is often forgotten or not believed in. So here's a reminder: Emotions are critical to marketing – maybe even more than you thought. According to an analysis by the British Institute of Advertising Practitioners, the Independent Project Analysis (IPA dataBANK), which contains 1,400 examples of successful

The year 2022 brought many changes in all areas of human life and activity throughout the world. The redistribution of capital, money flows, influence, and geopolitics; in addition to that economic problems, wars, cataclysms, crises, etc., caused the decline of some seemingly reliable areas of business activity, and vice versa

Dogfooding is a slang term in the world of IT. It is a favored practice of companies to use their products and services. It allows testing the finished product that, according to the QA team, meets the client's requirements in a real environment. The history of this term